Marketing can be quite intimidating, especially when you don’t know where to start. But don’t fret — we’ve got just the thing that can help you!
Learn how to analyze markets, understand customer needs, and create effective marketing strategies with ADD-ALL’s Marketing for Non-Marketers! This practical 16-hour course introduces key marketing concepts to professionals without a marketing background.
By the end of this course, learners will be able to:
Understand the basics of marketing, its role in business success, and how to analyze internal andexternal business environments using SWOT and PESTEL
Learn how to identify and understand target audiences using segmentation techniques Formulate effective product strategies and create a strong branding approach Understand the role of pricing in marketing and how to set it strategically Learn how to communicate the value of your product effectively using integrated marketingcommunications
Learn how to efficiently deliver your product to the target market through effective distributionchannels
Bring together product, price, place, and promotion strategies while learning how to measuremarketing success
Showcase the developed marketing plan and receive feedback for refinementEnroll now for only Php 4,000.00! To reserve your slot, send us a private message or email us at courses.lifelonglearning@addu.edu.ph with the subject: Marketing 101.
Enrich your adult life with ADD-ALL!